AOE Reporting Tool Help

Last Revised: 11/09/04

 

Daypart by Classification

The Daypart by Classification report displays when you select DayPart by Classification.  This report presents the totals for all of the days specified, as well as the total number of ads purchased in each classification.  The classifications listed are MBU-defined.

 

Column Definitions

Column Name

Definition

Total

Total MBU ad revenue for the category for the time period requested.

% of Total

Percentage of ad revenue for a category of the total MBU revenue for the time period requested.

Part no. Time Period

The report is divided into five day parts, represented by non-overlapping day segments that have been established in Template Manager for all MBUs.  Revenue for each day segment displays on the report for the time period requested.

# Ads

Total number of ads placed  for a specific category within each day segment for the time period requested.

% total

The MBUís percentage of revenue from total ad sales for a specific category within each day segment for the time period requested.