AOE Reporting Tool Help

Last Revised: 11/08/04

Sales by MBU

The Sales by MBU report displays when you select Sales by MBU.  This report shows the number of ads abandoned after creation as well as the finished ads for the time period requested.  You can view the average cost of the ad sold, package prices, additional lines purchased, any enhancements bought, as well as the total ad cost.

Clicking on any of the #Ads links opens another window that displays the content of the ads finished or unfinished.

Column Definitions

Column Name

Definition

Property

Name of MBU.

#Ads

Ads totals are divided into unfinished and finished ads, and the unfinished ads are further divided into un-Updated and Updated.  Un-updated and updated ads reflect the stage in the AOE entry process where users started an ad, but then abandoned it.

Un-Updated ads - In the seven steps to ad completion, the Un-updated ad is one where the user started an ad by choosing category and classification in the first Select (category) step but then abandoned the ad.

Updated ads - The updated ad has gotten at least through the second AOE step, Compose (Write), where the ad content has been submitted, but not all the way to the Finished step.

Finished ads - These ads have completed the AOE entry process, and a confirmation e-mail has been sent to the user.

Avg

The average cost  (Total / finished #Ads) of an ad for the MBU in the time period requested.

Package

The total sales of base packages purchased from the MBU in the time period requested.

Lineage

The total sales of extra lines purchased from the MBU in the time period requested

Upsells

The total sales of all upsells purchased from the MBU in the time period requested.

Total

The total revenue from all ad sales for MBU in the time period requested.

 

Ad Detail

Clicking on the 15 in the finished column brings up a separate window that displays the Report by Ad page as shown below.

Clicking on the Price link opens another window that displays the confirmation email sent to the customer upon ad completion.

Note: Whether or not ads are retrievable is dependent upon the amount of time that has expired since ad creation.

 

Close this window to return to the Report by Ad page.  Close the Report by Ad page to return to the Sales by MBU report.